The agreement was signed in September 2016 and the acquisition was planned to be two phased. Subash Chandra announced that the company is negotiating with Sony Pictures Networks to sell its sports channel bouquet TEN Sports.
TEN also started a separate broadcast aiming Pakistan. Zee Sports re-branded to TEN Action in 2010 and feature adventures sports and non-cricket content such as Tennis and Football. In 2010, a new channel named TEN Cricket was launched. Later, in November 2006, Zee acquired Taj Television India Private Limited as a subsidiary. In 2005, Zee Entertainment Enterprises launched the Zee Sports channel as their 24-hour sports broadcasting channel.
